Essential Credibility Factors in Website Design


There are literally hundreds of various tips and techniques you, as a website administrator, can follow to increase sales and online visibility. In order to truly succeed in the digital marketplace, you must be able to earn the trust and loyalty of website visitors by making yourself as credible as possible. It’s only when you accomplish this goal will you convert website visitors into loyal customers.

The heart and soul of this notion rests in the design of your website. While there are many suggestions when it comes to creating credibility via website design, there are several essential factors you must follow. When done correctly, these act as stepping stones to transform visitors into customers.

Essential-Credibility-Factors-in-Website-DesignFactor #1 – Design Quality

The quality of your website design is by far the most important factor when it comes to establishing trustworthiness and credibility within your industry. Good design makes your site appear professional and legitimate while bad design accomplishes the opposite. In both the landing page and throughout site navigation, information must be organized in a logical manner and the entire website should use not only an appropriate color scheme but also uniform imagery.

Factor #2 – Upfront and Honest Connections

In real life, you wouldn’t trust a business who tries to hide elements of their products or services from you. So why would you do the same with your digital storefront? In order to retain credibility among novice and savvy online customers, you should make sure your information is upfront and easily found by visitors. This includes prominently displaying contact information, clearly explaining the cost of your products and services and delving deep into what the customer gets when they purchase said product or service. Adding a FAQ page and a blog can help foster a sense of trust and transparency among website visitors.

Factor #3 – Comprehensive Information

A website that’s lacking information is suspicious in the eyes of visitors. Because of the wide array of scams circulating throughout the World Wide Web, savvy Web users require comprehensive information. This doesn’t just mean quality information regarding your products and services, but also content that the user would find beneficial. In fact, many studies have found a business who feature a vast array of relevant content is viewed as an authority within their specific industry. Therefore, a visitor is more likely to view the business as a credible source and is much more likely to spend their money with you. Avoid generic content, images and media. Customization and uniqueness is a requirement in our modern digital marketplace.